Marketing strategy for Blackmore product in Vietnam market Assignment

Marketing strategy for Blackmore mathematical product in Vietnam food market - Assignment ExampleFirstly, the entry mode choice of Blackmore partnership to entry Vietnam market will be introduced through the occasion venture with local organisation as Traphaco which is seen as the liberal income of selling the vitamins and nutrition products in Hanoi capital of Vietnam.Secondly, SWOT analysis will be attack with the overview of Blackmores product based on its brand, quality, technique, product design in order to predict the probable opportunities in Vietnam market.Moreover, analysing Blackmore competitors is showed up including foreign company as Sanofi Aventis of France and Novartis of Switzerland, the local company as Pharbaco of Hanoi and pharmaceutical company of Hochiminh city. Furthermore, the company and marketing objectives will be introduced such as providing and contribution the best Australian nutritional products quality to Vietnam, creating the brand equity, gain ing over 10% of market share in 3 years and standing on top ten biggest suppliers in the nutrition product with vitamins and supplements in checkup industry. Next part coming is generic marketing strategies which is focused on branding.In additional, the market sectionalization and market positioning will be provided. These task are considered to target consumers such as young, modal(a) and high income class combined with the positioning of product of high quality and price.Finally, this report will be focused on strategies of promotion and product. To sum up the report, the recommendations and conclusion is given. bow of Contents 1. Executive Summary.................................................................................. 2. Table of contents....................................................................................... 3. Introduction............................................................................................... 4. The brief background to Black more Company and product. The summary of macro-environment analysis of Vietnam market................................. 5. Entry mode choice.................................................................................... 5.1 Why choose the joint venture to entry? .............................................1... 5.2 Partner selection................................................................................ 6. SWOT analysis....................................................................................... 7. Competitor analysis............................................................................... 8. Company objectives, marketing objectives and generic marketing strategies............................................................................................... 8.1. Company objectives....................................................................... 8.2. Marketing objectives....................................................................... 8.3. Gen eric marketing strategies for Blackmore in Vietnam market..... 9. Market segmentation and brand positioning for Blackmore product....... 9.1. Market segmentation......................................................................... 9.2. Blackmores brand positioning........................................................ 10. Marketing mix strategies............................................................................ 10.1. Promotion strategies......................................................................... 10.2. Product strategies............................................................................. 11. Conclusions.................................................................................................. 12. List reference................